This case study is part of our ongoing partnership with Spectrum Window Cleaning. We're proud to continue supporting their online presence as they continue providing Missoula with world-class home service.
The Challenge: A Website That Didn't Reflect Their Quality
Spectrum isn't your average window cleaning company. They don't compete on price; they stand out through trust, convenience, and community engagement. But their old website told a different story.
"The old site felt like it was made in 2005," says Sid, Spectrum's owner. "It was static and not visually appealing."
For a business that sends technicians into homes and businesses, trust is everything. Their website needed to reflect the same level of professionalism and care they bring to every job.
A Simple Approach
Sid knew exactly what he wanted: to make it easy for potential customers to understand what Spectrum offers and simplify getting in touch. No unnecessary information. Just a clean, modern website that builds trust at first glance.
Our solution focused on:
- Creating a no-frills design that puts essential information front and center
- Ensuring calls-to-action are always visible, no matter where you are on the site
- Improving information hierarchy to enhance user experience
- Adding fresh photos and video we captured to showcase their company
- Building a fully responsive site that looks great on any device
The Result: A Website That Feels "Very Deliberate"
The new website now properly reflects Spectrum's commitment to quality and simplicity.
"The new site has movement and engagement in much simpler visual components. It feels very deliberate," Sid explains. "The website is the first impression a customer has of the company. It is so important to us to have a website that establishes our company's quality and commitment to simplicity."
That last point is crucial in the window cleaning industry. When potential customers reach out after visiting the website, they already have expectations that align with Spectrum's high-quality service. The website now serves as a digital handshake that builds confidence before the first phone call.
Why This Matters for Local Businesses
In service industries like window cleaning, if you don't answer the phone, customers simply move on to the next company. Standing out doesn't always mean flashy graphics or complicated features. Sometimes it just means showing up professionally and looking your best.
"Working with a professional team like 1:1 Studios was easy," Sid shares. "Mainly because they showed up on time and handled the creative direction to help me meet my goals. Also, having very high-quality media helps us stand out in a crowded landscape where most companies' presence is simply average."
One Team, Multiple Solutions
What made this project special for us was being able to handle everything in-house. Instead of Spectrum needing to coordinate between different specialists for design, web development, video production, and photography, we delivered a cohesive package that saved them time and ensured a consistent look and feel across all elements.
This comprehensive approach is exactly what we love to offer small businesses in Montana and the surrounding region: straightforward creative solutions without the complexity of managing multiple vendors.
Want to see the results for yourself? Check out Spectrum Window Cleaning's website and maybe even get your windows cleaned while you're at it!
