Accelerate Montana
In collaboration with the Montana Department of Labor & Industry, universities, community colleges, and tribal colleges throughout the state, AMT provides efficient and affordable rapid training programs that prepare individuals for successful careers in fields such as healthcare, technology, manufacturing, construction, and TV/Film.
Helping Montana Understand AMT
Create Statewide
Awareness
Communicating the Opportunities
Simplifying the Messaging
Introducing AMT
The goal of this “About Us” video is to introduce the audience to AMT and its mission. The video emphasizes Accelerate Montana's role in bridging the gap between employers and individuals, and how the program is contributing to the state's economic growth.
Challenges
Campaign Goals
Finding a Voice
Representation
Campaign Evolution
Accelerate Montana's Outreach Team played a critical role in overcoming this challenge. By connecting us with each individual we interviewed, we were able to reach people from different areas, industries, and backgrounds, ensuring the best chance for the campaign to represent the state.
Accelerate Montana's Outreach Team played a critical role in overcoming this challenge. By connecting us with each individual we interviewed, we were able to reach people from different areas, industries, and backgrounds, ensuring the best chance for the campaign to represent the state.
In order to accurately represent AMT's statewide initiative, we aimed to showcase the diversity of Montana's geography, institutions, and industries. This meant filming in different regions of the state, acknowledging AMT's partnerships with education, and highlighting various sectors such as trades, healthcare and tech.
Accelerate Montana's Outreach Team played a critical role in overcoming this challenge. By connecting us with each individual we interviewed, we were able to reach people from different areas, industries, and backgrounds, ensuring the best chance for the campaign to represent the state.
With a solid outline in place, it became clear that it would need to evolve as we conducted dozens of interviews with a diverse group of people. Not everyone fit neatly into the archetypes we had created, and the motivations people had weren’t always predictable.
Deliverables
During the Accelerate Montana campaign, we produced various types of videos to showcase the impact of the rapid training courses offered by the program. While our main objective was the "About Us" video, we also created several other videos that fell into three categories.
Testimonials
We produced testimonial videos featuring interviews with graduates and current participants of the programs. The videos provide a human touch to the campaign, making it more relatable and emphasizing the various reasons why individuals opted for a rapid training program. These reasons varied, ranging from individuals seeking a career change to those looking to increase their earnings or explore alternative educational paths.
Amita Greer
Gilles Huegi
Amanda Bearmedicine
Deliverables
During the Accelerate Montana campaign, we produced various types of videos to showcase the impact of the rapid training courses offered by the program. While our main objective was the "About Us" video, we also created several other videos that fell into three categories.
Course Overview
The Course Videos presented a variety of opportunities within the healthcare, trades, and technology sectors, providing potential students with useful information about each course. These videos not only highlighted the in-demand nature of certain jobs but also provided an overview of what students could expect to learn and what their future career paths could look like.
Commerical
Driving
Tech in Montana
CNA
Deliverables
During the Accelerate Montana campaign, we produced various types of videos to showcase the impact of the rapid training courses offered by the program. While our main objective was the "About Us" video, we also created several other videos that fell into three categories.
Sound Bites
The Sound Bite videos represent a collection of additional content. Along with featuring miscellaneous clips, some of the sound bites highlight key values or topics in a short-form package. These videos were designed solely for social media usage, and therefore represent a supplementary element of the campaign.
Path to a Career
So Many Jobs
Speed Up Education
We are optimistic about the economic impact that Accelerate Montana will have, not just in terms of job creation but also in terms of driving innovation and growth in these critical industries. Our goal for our work is that it will have a positive impact on individuals and communities throughout Montana, helping to build a more prosperous and inclusive future.
Finally, we want to extend a special thanks to Accelerate Montana and their outreach team for their partnership and collaboration throughout this process. We are grateful for the opportunity to work with such a passionate group of professionals dedicated to building a stronger, more vibrant Montana.